After opening of the 500th Store in Italy in October 2020, expansion of the Gruppo LUBE distribution network continues apace with the inauguration, over the last few days, of another fifteen Cucine LUBE and CREO Kitchens Stores.

From north to south, Gruppo LUBE is increasing its presence throughout the entire country, opening Stores based on a highly evocative and instantly recognisable concept, where all the most popular kitchen models are displayed, together with new ones like Flavour, the versatile, high-end LUBE kitchen range with a classic yet contemporary look, designed to meet every furnishing need and available in a myriad of forms, from the most rational and simple to the most sumptuous and elegant, and including the industrial one, or the Smart model in the CREO Kitchens collection, a hugely popular model over the years that is now being proposed in a new version that can be customised to suit the user’s own style and needs. Smart has framed doors that are 18 mm thick, the same as the smooth doors of Tablet, in order to create two completely overarching and combinable models.

There are new openings in all regions, starting with Lombardy, with the 250 m² Store in Milan, in V.le Lombardia, and the one in Gallarate in the province of Varese, followed by the Piedmont, with the 300 m2 Store in Alessandria and the one in Rivalta di Torino, then Abruzzo, with the 200 m2 Store in L’Aquila and the one in Chieti. Next come Genoa and Chiavari in Liguria, Bassano del Grappa in Veneto and Cesena in Emilia Romagna, after which we head south to Lecce, in Apulia, then Campania, with Salerno and Licola in the province of Naples, Bivorgi in the province of Reggio Calabria, and finally Sicily, with Regabulto in the province of Enna.

The Store is the central focus of the business strategy of Gruppo LUBE, which has made an exciting and memorable purchasing experience its strength, confirming that applying the “BEING LUBE” concept outside the company is a successful strategy. BEING LUBE is a way of experiencing and creating a kitchen, a home and a lifestyle. A set of shared and tangible values take shape, together with focus on even the smallest detail, in every single Store. BEING is a sum of the elements that characterise the LUBE world and define its identity.