After the huge success of the event held on 7 September this year: “ESSERE LUBE. L’eccellenza si evolve negli store” (“Being LUBE - excellence evolves in the store”), an extremely important convention that was strongly desired by Gruppo LUBE, Italy's leading kitchen manufacturer, the focus now is on major revenue targets and new openings throughout the country.

In September alone, in fact, a full fifteen new Cucine LUBE and CREO Kitchens were inaugurated, five alone of which in the week after the Supersalone del Mobile furniture show, including the ones in Trezzano sul Naviglio and Milan (Viale Isonzo), but also in Vercelli and Sanremo and in the provinces of Lucca and Latina.

After the opening of 500 single-brand stores at the end of 2020, the objective for 2021 is to open a further 150 stores and end the year with forecast revenues of Euro 230mln, an increase of 15% on 2020 and 12.5% on 2019. But the real challenge facing Gruppo LUBE is achieving revenues of Euro 300mln and the opening of 300 specialised stores over the next three years, as the CEO, Fabio Giulianelli, declared during the convention.

The concept of a specialised store, as opposed to the generic distribution model, was the central topic of the convention and will also be the central focus of the Group’s future strategies. This is a tried and tested strategy that focuses on a memorable purchasing experience and on quality combined with professionalism and a clear, strong and recognisable identity: in other words, BEING LUBE, a way of experiencing and creating a kitchen, a home and a lifestyle.
A set of shared and tangible values that take shape in the numerous stores distributed throughout the country.