The distribution strategy adopted by Gruppo LUBE for some years now continues to be as successful as ever, as the Marche-based company and leader in the kitchen sector opened a further fifteen new Cucine LUBE and CREO Kitchens in Italy in September, five alone of which in the week after the Supersalone del Mobile furniture show.

From north to south, Gruppo LUBE is strengthening its presence, with the opening of specialised stores based on an extremely evocative and highly recognisable concept. The generic distribution model is no longer suited to a value-based offer and it has been replaced by a distinctive, unique and specialised single-brand store model, thanks to precise positioning and a clear identity on the market.

The stores most recently inaugurated include the ones in Vercelli, Sanremo, Milan (Viale Isonzo) and Trezzano sul Naviglio. It was at the last of these, inaugurated during the week of the Supersalone del Mobile furniture show, that Gruppo LUBE premièred its new “kitchen in the spotlight” concept, a dedicated area inside the store in which the leading composition of the moment will be displayed, as the latest model launched on the market and showcasing the innovation, design and technologies that the company offers. Plenty of space will be dedicated on the company website to the “kitchen in the spotlight” concept, which will take shape inside the stores, where users will be able to see the most recent kitchen model first-hand and interact with it, in a totally involving and emotional experience that will let them discover everything there is to know about the Lube world and appreciate the beauty and functionality of the product innovation.

A memorable purchasing experience is the phrase that will accompany users on the voyage of discovery of their own kitchen inside the Cucine LUBE and CREO Kitchens stores.