After the huge success of last year, Gruppo Lube is once again launching the promotional campaign linked to achievement of the important milestone of opening over 500 stores throughout the country. This is an objective that has been achieved in just five years, thanks to constant and enthusiastic teamwork. The LUBE and CREO Kitchens single-brand store project has been studied right down to the smallest details and it has allowed Gruppo LUBE to achieve a position of leadership on the Italian kitchen market.
A year has passed since October 2020 and, although the pandemic continues, Gruppo LUBE has never stopped opening new stores in 2021, with a full fifteen opened in the month of September alone. This is an amazing result that, together with the excellent performance of the previous 500 stores campaign, has led to the event dedicated to all Lube and Creo stores being launched once again.
The 500 stores event will relate to all Cucine LUBE and CREO Kitchens stores and will involve unique promotional initiatives for both the Creo and the Lube brands for a limited time.
Focusing on a replicable and recognisable distribution format has proved to be a winning strategy that has allowed Gruppo LUBE to become the indisputable market leader. Specialisation is the only possible route to success, together with quality at the right price, professionalism, a memorable purchasing experience and, now, certification of the Cucine LUBE and CREO Kitchens stores.