Gruppo LUBE will be back on air from 26 December, on the Rai channels, with the campaign “In Italia la cucina si chiama LUBE” (in Italy, a kitchen is called LUBE), in an advert focusing attention on the purchasing experience at LUBE stores.

Gruppo LUBE is, in fact, the first company in Italy to start certifying its single-brand stores in 2021, as a further guarantee of quality, professionalism and after-sales assistance for the final customer, who will thus be certain of an exciting purchasing experience, focused on a genuine Italian-made product and on an entire system of high value-added services, inside a store that faithfully reflects the philosophy of a group that has been a sector leader for over fifty years: the philosophy of BEING LUBE.

The advert shows a young couple in a LUBE Store, precisely at the moment when they choose the kitchen that is perfect for them: they look it over, they study it, feel its materials and discover its finishes. And thus, gesture by gesture and with the help of the professional and highly qualified sales assistants, the couple begins planning how everyday life will be in their home with that kitchen, thus starting to imagine their very own “Story to be experienced”.

CREDIT:
VP Chief Creative Officer: Francesco Bozza
Account Director: Paola Petruni
Production: Multivideo srl
Directed by: Gianluca Grandinetti
Producer: Mario Tordini
Internal planning