Eco-sustainability, innovation and creativity. With this philosophy in mind, Gruppo LUBE is expanding in the province of Campobasso and increasing its presence in Molise, thanks to the success of the brand in the region.

As part of the development strategy involving expansion of the sales network with single-brand stores, it is opening a new LUBE Store in Larino. The official inauguration took place on Thursday, 28 April, with a series of initiatives after the ribbon-cutting ceremony in the presence of the local authorities.

This is an innovative, contemporary and ground-breaking store, with 150 m² of floorspace and a highly qualified staff. Five prestigious models will be on display.

They include Round, the environmentally friendly LUBE kitchen manufactured with PET doors and interiors in MDF CARB 2, a fully renewable and recyclable plastic material. For the Design Collection, the Oltre model will be in the spotlight. This model has a strictly linear but lavish style and is available in special finishes, with accessories that make it one of a kind. There is a wide range of refined and precious colours and materials, designed to be combined elegantly together, and characterised by a meticulous attention to detail and modularity that make Oltre the centrepiece of any living and dining space, with exclusive interior design solutions.

Then there is Flavour, the refined and versatile kitchen, on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day. Flavour is also so much more, as it is an environmentally-friendly kitchen manufactured with total respect for the environment and for health.

Also on display for the demanding and loyal customers of the LUBE brand is the Immagina Wood collection, on which the hues of veneered wood are shown at their best in an exclusive collection that combines innovation, design and tradition. A clean, essential design for a collection that comes with 6 NEW wood finishes: natural oak, white oak, grey oak, moscato oak, smoky oak and black oak. Lastly, there is Immagina Plus, the kitchen designed to keep up with current style trends. Technological accessories and components have been used to create a kitchen that adapts perfectly to every need. Modern and extremely versatile.

A team of three qualified sales assistants will be on hand to assist customers, offering design, consultancy, measurement, transport, assembly and after-sales assistance services.

The new LUBE Store in Larino marks another milestone for Gruppo LUBE and is a place where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.